I have never been impressed with your sales and I’ve bought very little from your stores. I have, however, occasionally engaged in the perplexing behaviour of reviewing your flyer. No more. Not after seeing that you’ve “extended” Boxing Week, a fabricated sales holiday that is a grotesque perversion of the original event, even without an additional week-long extension. In case you forgot the name of the event in question, it’s “Boxing Day“.
I, for one, am not stupid enough to think that the logistics of your Chinese-based supply chain are so inefficient as to require that you spend 4% of every year dumping product. (More like 8% if we include your extended Black Friday and Cyber Monday nonsense.) Does your market research reveal that the average Canadian is truly dumb enough to believe such tripe? Actually, don’t answer that.
But seriously, it’s been half a month already. Enough.
If you want to manufacture a post-Boxing Week sales holiday, please abuse New Year’s instead. You could also steal ideas from The Brick or Leon’s; low-quality furniture hucksters are the unchallenged masters of making up reasons to throw pretend sales every week.